Covid-19: "Offering content and experiences that can overcome boredom" (S. Guerry, Havas Sports)

"In the monitoring of the social networks that we run, we see that after the fears linked to the health risk (Covid-19), the fear of boredom is growing. We will now be able to start offering content and experiences that can help to overcome this boredom: remembering good times and sharing the positive emotions of sport between family and friends, between fans, and between fans and sportspeople, or even creating new memories, inviting people to discover their passions from a different angle, exploring new centres of interest, or simply by making people smile. Passions will also help us to get through this ordeal," Stéphane Guerry, president of Havas Sports & Entertainment and CEO of Arena Media, to the French agency CB News on 27/03/2020.

"At Havas Sports & Entertainment, we are not looking to sell operations at any price, we are looking to find even more meaning and usefulness in the operations we envision. Communicating, keeping a social connection at this time, including with fans, is a reassuring and expected sign. It means that life goes on. We're also preparing for the…