Eintracht Frankfurt: Deutsche Bank to succeed Commerzbank as stadium naming partner (2020-2027)

Deutsche Bank, a German bank, has extended its partnership with Eintracht Frankfurt (Bundesliga) and obtained the naming rights to its stadium, which will be named the "Deutsche Bank Park" from 2020-21 for a duration of seven seasons (2020-2027), announced the club on 01/04/2020. The agreement contains an option to extend the contract.

"All events, concerts and Bundesliga matches will take place at the Deutsche Bank Park until at least 30/06/2027. Both parties have agreed not to disclose the annual sponsoring costs," said Eintracht Frankfurt. Deutsche Bank has been a partner of the club since 2017-18 (€1m/season over the 2017-2020 period).

"The agreement is about more than sponsoring and naming rights; it is also about jointly developing new digital business models and products that play a far greater role in the daily lives of people than the current stadium experience does," explained the German club.

Deutsche Bank will succeed another German bank, Commerzbank, which has been the naming partner of the current Commerzbank Arena (51,500 capacity) since the 2005-06 season…