OTT: Deltatre (tech solutions) launches "mtribes", a tool to identify user behaviour

Deltatre, a technology solutions and services company for broadcasters and sports event organisers, has launched "mtribes", a technological solution that enables "non-technical product owners to quickly identify how users engage with a multi-platform digital service," on 01/04/2020.

"The tool enables any media operator running a multi-platform digital or OTT service to quickly identify user groups and their behaviors, create highly personalized user experiences (UX), and measure the effectiveness of personalization through real-time insights," said Deltatre.

"On average, it takes less than 15 minutes to integrate mtribes into websites and apps already live in the market. Mtribes is the first product that brings together audience segmentation, UX configuration, user insights, and feature testing under one holistic console for non-technical teams," added Deltatre.