Serie A: Inter Milan and Nike create a merchandising company to develop international sales

Nike and Inter Milan created FC Internazionale Merchandising Srl to develop the merchandise sales of the club internationally, on 15/04/2014.

The company is owned by the Italian club and its American kit supplier, Nike. The objectives are to develop co-branded merchandise and to distribute licences of FC Internazionale in order to create new club stores. Inter Milan have a shop in Milan and a corner in a shopping centre in Shanghai, China. The club would like to open new stores in Asia.

Nike extended its supplier contract with Inter until the end of the 2022-23 season, on 26/08/2013. The agreement has an estimated value of €18.1m per year over ten seasons. The Italian team has been wearing uniforms produced by the American brand since 1997-98.

• The Chinese company, Titan Media, extended its contract as media partner of Inter Milan (Serie A) in Asia until 2015-16, 15/04/2014.
  • Titan Media develops and translates the content of the inter.it website into Mandarin, the official language of the People's Republic of China.
  • The company also provides advice and manages the digital…