Infront: André Fläckel (ex-Lagardère Sports) appointed head of gaming and eSports from 01/04/2020

André Fläckel has been appointed head of gaming and eSports at Infront, announced the Swiss marketing agency on 30/03/2020. The former co-found of the eSports department at Lagardère Sports & Entertainment, took up his post on 01/04/2020. "Fläckel, will report to Christian Müller, Infront's senior vice-president people, innovation and corporate services," said the agency.

"Esports emerged in the early 2000s and has grown to become an influential market, especially among the younger generation. Its audience has increased from 225.5 million in 2014 to 454.4 million in 2018, according to independent research firm Frost & Sullivan, and unlike traditional niche sports in the past, eSports has managed to leverage digital technologies for monetisation to evolve into a mainstream sport," explained Infront.

"Infront moved fast to gain a foothold in the industry and its eSports portfolio now includes France's leading esports organisation Team Vitality (non-exclusive contract), Italy's eSerie A competition and German FIFA team Fokus Clan," added the marketing agency.

"Whilst traditional…