Premier League: West Ham United FC's sleeve sponsor Basset & Gold (finance) goes into administration

Basset & Gold, a UK-based financial services company, sleeve sponsor and eSports partner of West Ham United FC (Premier League) since 13/07/2018 until the end of 2019-20 (season currently suspended due to Covid-19), announced that it had gone into administration on 01/04/2020.

"B&G Plc and (related company) B&G Finance took independent solvency advice after the Financial Conduct Authority (FCA) raised concerns about the viability of the B&G mini-bond scheme because the money raised from the mini-bonds was almost entirely invested in Uncle Buck (short-term credit lender)," read a statement on Basset & Gold's website.

"In light of this advice, and following the entry into administration by Uncle Buck, the directors concluded that both of the firms were insolvent and took the necessary steps to place the firms into administration," said the Financial Conduct Authority on 01/04/2020.

Basset & Gold had replaced MRF Tires (Madras Rubber Factory Limited), an Indian tyre manufacturer which became an official partner and sleeve sponsor of West Ham United FC for the 2017-18 season on…