Covid-19/TV rights: "Aim to make discussions amicable despite the contracts" (A. Kranz, Infront)

"Generally, it is very clear in each (media rights) contract. If an event is cancelled we do not get money from broadcasters and we do not pay our rights holder. However, there is more to it than that," said Amikam Kranz, vice-president of sales and media operations for the Swiss media and marketing rights agency Infront, to the Swiss channel CNN Money Switzerland, on 04/02/2020.

"First of all, there is a difference between the cancellation of a major event or a handful of races in a season. How do you value those races in comparison to a whole season? Even when you have something in black and white you must keep in mind that you have partners on both the broadcaster side and on the rights holder side. There will always be discussions no matter how clear the contracts are, the aim is to make these discussions amicable despite how clear the contracts are. You want to make sure that all partners are happy and that everyone comes out satisfied and we can look into a future where we all are safe and robust," said Amikam Kranz, as the Covid-19 (Coronavirus) pandemic has claimed the…