ExclusiveCovid-19: "This crisis will reshuffle the economic model" (R. Garnier, Kappa)

"Each sponsorship contract will be discussed with the partner in question. We can imagine scenarios, but until we know where we're going, it's going to be complicated. More generally, it is likely that this crisis will reshuffle the economic model for the main sports and that nothing will be the same as before," said Rémi Garnier, director of the sports division at Kappa Europe, to News Tank Football on 06/04/2020.

"All sponsors in the sport will be asking themselves what the real value of the 2019-20 season is. If the end of the season is cancelled, there will inevitably be less marketing rights: a sponsor would therefore be entitled to ask for a revision of its fee, which seems logical. If the season resumes later, we'll have to see under what conditions (stadiums, championship, dates...)," explained Rémi Garnier.

"The difficulty is that we don't know when or how business will pick up again. We have several hypotheses, including one where the stores will reopen in early May 2020. However, it is difficult if not impossible to predict all this, there are too many factors to take into…