Covid-19: fitness challenges, masks, e-commerce... equipment manufacturers are taking action

Nike has launched the "The Living Room Cup", a competition featuring professional athletes on social media, on 05/04/2020. During the period of confinement due to Covid-19, the "digital workout series" The Living Room Cup "offers a new space to compete against Nike pro athletes through weekly fitness challenges," said the American equipment manufacturer.

"The first challenge is an ab workout from Cristiano Ronaldo, shared via his Instagram account (on 05/04/2020). Ronaldo will give his followers one week to beat his best mark, then he'll pass the competition over to the next athlete for a new challenge," explained Nike, whose foundation has provided an additional $1.6m to help local US organisations respond to urgent needs in the face of the pandemic. "Nike's leaders, the Nike Foundation and Nike have committed more than $17m to Covid-19 response efforts around the world," said the sports brand on 03/04/2020.

In terms of online training, adidas has been providing free access to its adidas Training and adidas Running applications, available in 15 languages worldwide, for three months…