Italy: Spanish brand Joma to replace Puma in Palermo in 2014-15

The Spanish brand Joma will replace Puma as kit supplier for U.S. Palermo (Serie B) beginning with the 2014-15 season, several Italian media outlets announced on 21/04/2014. Puma has equipped the team since the 2012-13 club championship. The contract was signed when Palermo played in Serie A.

In the event of promotion, Palermo will become the second club in Serie A, after Fiorentina, to be equipped by Joma. The brand is also under contract with Novara (Serie B). U.S. Palermo, demoted in 2013, will likely return to Italy's first division in 2014-15; the Sicilian club is first in Serie B, 15 points ahead of second-place holders, Latina, after 35 matchdays.

• Joma is a partner of Betis and Valencia CF in La Liga BBVA in 2013-14.

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Partners of Palermo in 2013-14

Major Partners:

• Sigma (supermarket chain, shirt sponsor, €225,000 in 2013-14)
• Puma (kit supplier)

Official Partners:

• MSC Cruises…