Mobile TV: Zaechel International to promote Sky Go service in all Bundesliga stadiums

The German agency, Zaechel International, specialising in hospitality services and marketing activities, will carry out measures to promote customer loyalty on behalf of the pay-TV company, Sky Deutschland, in all stadiums of the Bundesliga and 2.Bundesliga (the German first and second divisions), the German press announced on 22/04/2014. The launch date has not been given.

Zaechel International will be promoting Sky Go, Sky Deutschland's online and mobile media service, in hospitality areas of the 36 stadiums of the first two German divisions. Hostesses, equipped with iPad tablets, will present the features of the service and record video testimonials from spectators. They will also be encouraged to use the tablets to respond to a satisfaction survey, and to discover Sky Go and other products from the German pay-TV group, which is broadcasting all first and second division matches of the Bundesliga from 2013 to 2017.

Sky Go is Sky Deutschland's live and on-demand mobile TV service. This service, available online via a dedicated iOS app, or via Xbox 360 game consoles, has been…