Covid-19/Sport: "78% of host cities admit they will suffer financial losses in 2020" (BCW study)

"78% of host cities surveyed admit that they will suffer financial losses in 2020 due to the cancellation or postponement of sporting events in their city or region (due to Covid-19)," according to a study conducted by the communication agency BCW (Burson Cohn & Wolfe) and published on 02/04/2020.

"Results from this survey show that cities unanimously expect the Covid crisis to have important and immediate negative repercussions on the hosting of sports events. More than 84% of host cities surveyed believe that Covid-19 will have a high impact on the sports events planned in 2020. However, when asked about the future, 58% of them think that the virus outbreak will have a low impact for 2021," continues the study.

"The majority of host cities surveyed (56%) feel highly informed by the relevant national/international sports organisations regarding the events they were supposed to host and that are now postponed or cancelled," states the study that was conducted with a selection of 100 international host cities between 23 and 29/03/2020.