Covid-19: "We realise the public misses the sport they watch" (L. Moretti, Lagardère Sports)

"We're thinking about opportunities to continue engaging fans, even in this lockdown period. For brands that are sponsors, we help them make the best use of their partnership rights to bring content to the fans and relay messages of support and solidarity with those on the front line. In the same way, we project ourselves by adjusting what the brand will be offering fans when it resumes, and we realise how much the public misses the sport they watch," said Laurent Moretti, CEO of Lagardère Sports and Entertainment France, to News Tank Football on 15/04/2020.

"Economic actors whose business models are based on one-off operations will suffer, and those whose remuneration is based on annual budgets will be less affected. Moreover, those who have been able to diversify their sources of revenue (I am thinking of Olympique Lyonnais) will undoubtedly fare better. The crisis is going to leave certain entire sectors of the sports economy by the wayside," continued the head of the sports marketing agency.

"We are supporting a number of projects, including one relating to the tax credit on…