Covid-19: AS Roma raises €100,000 for its foundation through the sale of 500 special edition shirts

AS Roma (Serie A TIM) have raised almost €100,000 in just five days thanks to the sale of 500 special edition numbered shirts, according the club on 14/04/2020. The main shirt sponsorship space, usually dedicated to Qatar Airways (airline, QAT), Roma's major partner, was replaced by the "Assieme" ("Together") logo, named after the club's fan support campaign that was launched on 02/04/2020.

"Within the first 24 hours, more than half of the shirts were sold as fans continue to generously support the club’s efforts to tackle the current crisis in Italy," said AS Roma. The shirts were sold at a price of €192.70.

The profits will be donated to the Roma Cares Foundation for the fight against Covid-19. The Roman club is increasing initiatives to deal with the health crisis (see below) which has already claimed the lives of more than 22,000 people in Italy as of 17/04/2020.

"The response from the supporters has been incredible and sums up exactly what our campaign is all about" (F. Calvo, AS Roma)

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