eSports: Afflelou (opticians), major partner of the Spring 2020 European Masters (Riot Games)

Afflelou, a French chain of opticians, has become a major partner of the "Spring 2020 European Masters" an eSports competition organised by the publisher Riot Games, announced the marketing agency Lagardère Sports & Entertainment, the exclusive agency of Riot Games Europe, on 21/04/2020 (see below for details of the competition).

"As Major Partner, Afflelou will benefit from visuals on the event and ads during times-out during the championship, which will take place from 22/04 to 10/-5/2020. Moreover, the company will share various content for the fans on their social network, with Lagardère Sports and Riot Games," said the marketing agency.

Afflelou entered the world of eSports by becoming official supplier of the French organisation Team Vitality for two seasons (2019-2021), on 12/12/2019. "Afflelou will use the partnership to highlight its visual health and correction expertise through Team Vitality players to reach fans and gamers," explained Infront, the marketing agency in charge of negotiating the agreement.

• "The championship (Spring 2020 European Masters), produced by Riot…