Premier League: Subway, fast food company, becomes partner of Liverpool FC

The fast food chain Subway has become a partner of Liverpool FC (Premier League), the club announced on 23/04/2014. The contract covers at least the 2014-15 and 2015-16 seasons.

The brand will be displayed on electronic advertising boards around Anfield and they will have the right to use the club's image. Subway has 1,769 restaurants in the United Kingdom, including 31 in Liverpool and the surrounding area. The goal is to increase this number to 3,000 by 2020, so the company aims to increase its communication.

• Edson Arantes do Nascimento, also called Pelé (triple winner of the World Cup in 1958, 1962 and 1970) had became the global ambassador of Subway on 31/07/2013.
• Liverpool also became a partner of the U.S. fast food group Dunkin 'Brands on 16/01/2014.
  • Dunkin' Brands is the parent company of the Dunkin' Donuts and Baskin Robbins chains.
  • Dunkin' Donuts became the official supplier of coffee, tea and pastries, while Baskin Robbins offers ice cream to Liverpool FC fans.