England: Macron becomes kit supplier for Bolton Wanderers and acquires stadium naming rights

The Italian sporting goods brand, Macron, has become the kit supplier of the Bolton Wanderers (Championship, 2^nd British division) the club announced on 24/04/2014. The company also obtained the naming rights to the currently named Reebok Stadium (28,000 seats). The four-year agreement is valid until the end of the 2017-18 season but the club has an option to extend these two contracts.

The venue will become Macron Stadium as of July 2014. Reebok has been under contract for the stadium naming rights since its inauguration in 1997. The brand, founded in Bolton in 1895, is the current partner of the club. They were the shirt sponsor of Bolton from 1990 to 2009 as well as its supplier for 22 years (1993-2012), making it the longest shirt partnership in the history of English football.

Reebok has gradually stopped its football activities since its acquisition by the Adidas group in 2005. The German brand had equipped the team since 2012-13. Bolton are 14^th in Championship after 44 matchdays in 2013-14.

• Macron will become the official supplier of Crystal Palace FC (Premier League) on…