Mark King to become president of Adidas North America as of 01/06/2014

Mark King will become the new president of Adidas in North America as of 01/06/2014, announced the German brand on 17/04/2014. He replaces Patrik Nilsson, who became CEO of the American fashion brand, Gant.

Mark King will be responsible for the direction of Adidas and Reebok on the North American market. He will work with Roland Auschel, executive committee member of Adidas responsible for global sales.

Since 2003, Mark King had held the position of managing director of Taylormade Golf. The turnover of this golf equipment brand, owned by Adidas, doubled under his leadership, from €637m in 2003 to €1.285b in 2013.