Sponsorship: Kia, BMW, Renault... car manufacturers are turning to eSports

News Tank Football - Paris - News #182083 - Published on 30/04/20 at 14:14
©  D.R.
BMW partner of G2 Esports, Fnatic, Cloud 9, T1 and Fanplus Phoenix - ©  D.R.

BMW has accelerated its involvement in eSports by becoming a partner of five leading organizations (G2 Esports, Fnatic, Cloud 9, T1 and Fanplus Phoenix) between 2019 and 2020. During the joint announcement of these partnerships (on 16/04/2020), the German car manufacturer unveiled a major marketing communication plan: jersey sponsorship area...

©  D.R.
BMW partner of G2 Esports, Fnatic, Cloud 9, T1 and Fanplus Phoenix - ©  D.R.

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