UEFA to market hospitality services of Euro 2016 from 12/06/2014

UEFA (Union of European Football Associations) will market hospitality services to companies for Euro 2016 from 12/06/2014, said the European federation on 25/04/2014.

Hospitality marketing will be managed by UEFA by the revenue operations unit. A sales team is based at the EURO 2016 SAS offices near the Place du Trocadéro in Paris. UEFA will announce in the coming weeks the names of agencies used to market the hospitality rights worldwide.

"Thanks to the new generation of stadiums presently being delivered across the country, UEFA will be able to deliver an unprecedented hospitality programme in terms of scale and quality. We have decided to start this year in order to allow clients enough time to gather the necessary information before initiating their decision-making processes. Several companies have already expressed that they are ready to sign and will confirm their seats as soon as we go on sale," said Martin Kallen, CEO of Euro 2016 SAS.

• UEFA Events SAS revenue operations unit has been developing the marketing structure of hospitality services since 2010.
  • they manage the…