Brazil 2014: Nike unveils final clip of "Risk Everything" campaign

The U.S. sporting goods supplier, Nike, unveiled the final clip of its main communications campaign, "Risk Everything," for the 2014 World Cup, on 25/04/2014. The video had been viewed almost 30 million times on YouTube by 28/04/2014.

The brand launched the campaign with a first clip where Portugal's Cristiano Ronaldo, Brazil's Neymar and England's Wayne Rooney all made an appearance, on 01/04/2014.
The second clip showcases a dozen other Nike ambassadors, including Zlatan Ibrahimovic in a Paris SG shirt, Iniesta (ESP, FC Barcelona), Andrea Pirlo (ITA, Juventus), Thiago Silva (BRA, Paris SG), David Luiz (BRA, Chelsea) as well as the American basketball player, Kobe Bryant. No French players appear in the video entitled "Winner stays."

The brand will launch a football tournament, "Risk Everything," in 29 cities around the world.

• Nike has been selling a range of "Nike FC" products to celebrate its 20 years in football, since 14/04/2014.
  • The American brand is offering t-shirts, tracksuits and three Tiempo 94 sneakers. Products are available in white, black or grey.
  • Nike chose…