Chevrolet acquires naming rights to Brazilian championship

The American automotive brand, Chevrolet, has acquired the naming rights to the Brazilian championship, which began on 19/04/2014. The Brazilian Serie A will officially be called the Brasileirao Chevrolet.

The multi-year contract has not been formally announced by the brand and the CBF (Brazilian Federation) however an event is expected soon to announce the agreement. Chevrolet was visible on electronic advertising boards at the different stadiums on the first day of the Brasileirao 2014. The subsidiary brand of General Motors replaces the oil company Petrobras, title sponsor of the Championship between 2012 and 2013.

Chevrolet wants to develop its sales in Brazil, the brand sold 649,792 vehicles in the country in 2013, an increase of 1.1%.

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Chevrolet

• Category: Car manufacturer, General Motors group
• Founded: 1911
• Headquarters: Detroit (United States)
• GM sales group: €28.5b (2012)
• Sponsorship:…