Cristiano Ronaldo becomes international ambassador of Swiss watchmaker, Tag Heuer

The Portuguese player, Cristiano Ronaldo (Real Madrid), became the ambassador of the Swiss watchmaker, Tag Heuer, on 28/04/2014.

Cristiano Ronaldo is the first footballer to make an agreement with the watch maker. The Ballon d'Or 2013 winner joins actors Cameron Diaz and Leonardo Di Caprio, Russian tennis player Maria Sharapova, Formula 1 driver Jenson Button and French rally driver Sebastien Ogier. He will appear in the advertising campaigns of the international brand.

The agreement was reached through the French marketing consultancy agency, Sponsorship 360.

The digital presence of Cristiano Ronaldo

• Cristiano Ronaldo (Real Madrid) surpassed 25 million followers on his Twitter account (@ Cristiano) on 20/03/2014.
  • he has 25.7 million fans on the network as of 28/04/2014.
• The Portuguese athlete has the largest number of followers on this social network of any sportsman, before the Brazilian, Kaka (AC Milan, 18.3 million) and the basketball player, LeBron James (USA, Miami Heat, 12.1 million).
• Cristiano Ronaldo is the sportsman who has experienced the largest growth of…