China: LaLiga creates a 15-year joint commercial venture with Mediapro and Super Sports Media

News Tank Football - Paris - News #183271 - Published on
Wu Lei, Chinese player for RCD Espanyol -

LaLiga, the Chinese-Spanish audiovisual group Mediapro and the Chinese company Super Sports Media are creating a joint venture "The Spanish Football Commercial & Marketing Company (SFCM)" in China, "for an initial period of 15 years on a renewable basis", which will oversee the operation of commercial assets and the development of new business...

Wu Lei, Chinese player for RCD Espanyol -

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