China: LaLiga creates a 15-year joint commercial venture with Mediapro and Super Sports Media
LaLiga, the Chinese-Spanish audiovisual group Mediapro and the Chinese company Super Sports Media are creating a joint venture "The Spanish Football Commercial & Marketing Company (SFCM)" in China, "for an initial period of 15 years on a renewable basis", which will oversee the operation of commercial assets and the development of new business...
