French national team (FFF): augmented reality on Coca-Cola cans used to bring players to life

Coca-Cola France, the French subsidiary of The Coca-Cola Company, has activated its partnership with the French Football Federation (FFF) and is launching 11 cans bearing the image of French national team players, "which give access to exclusive Snapchat filters (augmented reality)," announced the beverage manufacturer on 06/05/2020.

"Despite the postponement of Euro 2020, Coca-Cola has not given up marketing its cans. A choice faithful to its responsible brand values: destroying them would have been wasteful," explained Coca-Cola, also a partner of UEFA and Euro 2020 (postponed from 11/06 to 11/07/2021).

"In association with Snapchat and Atomic Digital Design (a digital design agency), Coca-Cola has provided the cans with a snapcode that can be scanned to unlock new "filters" that bring the stars of the French team to life. Launched a few years ago, these augmented reality filters are modeled on the face thanks to a combination of artificial intelligence and facial recognition," said Coca-Cola.

• Coca-Cola France extended its partnership with the FFF Fédération Française de…