Covid-19 / Sponsorship: "Global sports sponsorship rights-fees will fall 37% in 2020" (Two Circles)

"Global sports sponsorship rights-fees will fall from $46.1bn (€42.1bn) in 2019 to $28.9bn (€26.7bn), a 37% year-on-year decrease in 2020 as the result of the Covid-19 pandemic," according the British marketing research agency Two Circles on 18/05/2020.

"The Covid-19 pandemic has seen most new sponsorship agreements put on hold, and many...