Serie A TIM: Parma Calcio offers BtoB conferences with its partners "creating contact opportunites"

Parma Calcio 1913 ( Serie A TIM ) launched a video-conference format called "B2B Flash Online", meetings Digital "Thanks to this innovative format launched by Parma Calcio 1913 - the first company in Italy to have created it - the sponsors were able to chat individually and informally, recreating the context of classic BtoB events", explained the club on 19/05/2020.

"These meetings, created to replace the BtoB events organized periodically by the club, were very enthusiastically received. Over 100 connections were recorded during the four different sessions and more than 80 private rooms were opened for individual meetings. between companies," said Parma Calcio.

"A main channel was proposed to which all the sponsors had access. Subsequently, other virtual meeting spaces were created, where the sponsors could have private conversations with the interested companies," underlined the Italian club, while other European clubs have also been able to offer formats in order to maintain the link with their partners during this period of health crisis (see below).

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