Serie A: Infront Sports & Media to manage marketing and hospitality for Inter Milan until 2017-18

The media and marketing rights agency Infront Sports & Media obtained the rights to manage the marketing and hospitality services of Inter Milan (Serie A) on 29/04/2014. Both parties are under contract until 2017-18.

The Italian subsidiary of the Swiss agency will develop sponsorship contracts for the Italian club in Europe. The contract will ensure €20m of income to Inter per year. Infront Italy will also manage the hospitality services of Giuseppe Meazza stadium for all home matches of Inter Milan.

"We are sure that by working together we will bring great added value both to the club itself and to Inter's image throughout the world," said Marco Bogarelli, president of Infront Italy.

• Nike and Inter Milan founded the company FC Internazionale Merchandising Srl to develop the international merchandising of the club on 15/04/2014.
• Lega Serie A, which includes 20 clubs in the Italian first division, ratified an agreement with Infront agency for the sale of its domestic and international TV rights from 2015 to 2021, on 28/04/2014.
• Infront extended its contract to exclusively operate…