"Branded content up 41% on Facebook and 122% on Instagram" (P. Hutton, Facebook)

News Tank Football - Paris - News #183947 - Published on 25/05/20 at 16:04
Luis Vicente (top left) and Peter Hutton (top right) -

"I think branded content is one of the big parts of the story and branded content is way up over this period, up 41% on Facebook and 122% on Instagram," said Peter Hutton, director of global sports partnerships at Facebook, during a webinar hosted by the pay-TV group Eleven Sports and event organizer World Football Summit, on 21/05/2020.

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Luis Vicente (top left) and Peter Hutton (top right) -

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