eSports: hummel (DEN) becomes the official supplier to the Astralis Group (DEN) for three years

Danish equipment supplier hummel has become the official supplier to Astralis Group for three years, said Copenhagen-based eSports organization that owns the Origen (League of Legends), Astralis (CS: GO) and Future FC (FIFA) teams on 20/05/2020. This is the first eSports agreement for hummel.

"This agreement comes into effect immediately for the Future FC and Origen teams and new outfit designs will be launched in the coming months. For the Astralis team (CS: GO), hummel will become its supplier from mid-September 2020, when the current partnership with Jack & Jones ends," explained the eSports organization, which went public on the Nasdaq First North Growth Market in Denmark on 09/12/2019.

"The global development of eSports merchandising is a great opportunity and hummel will thus be in an excellent position on this market via the Astralis teams which all correspond to our DNA. The Astralis Group teams are among the best in the world, and bring together a fan base and large audience. This is a global partnership with significant growth potential. Above all, it will allow hummel…