LaLiga: Sportsnavi official regional media of the Spanish League in Japan in 2020

Sportsnavi, a platform dedicated to sports created by the Japanese company SoftBank Corp. via its subsidiaries SoftBank Mobile (telecom) and Yahoo Japan (web services), has become a regional partner of LaLiga in Japan for the rest of 2020 (with an option to extend), announced the Spanish body on 21/05/2020. This is the first "official media" partner of LaLiga in Japan.

"The agreement will provide Japanese fans with all the LaLiga coverage they need in their native language on Japan’s most visited web portal.Thanks to this agreement, LaLiga and Japan’s most visited website join forces to provide fans in the country with a host of information relating to the day-to-day running of the competition, as well as stories surrounding clubs and their players," stated LaLiga, which has been present in Japan since 2017.

As "official media" of LaLiga in Japan, Sportsnavi enjoys the status of regional partner, the fifth level in the sponsorship hierarchy of the body. In 2019-20, the Spanish League signed ten regional partnership agreements (see below): in China, Japan, India, Guatemala and the…