eSports: banners bearing the image of sponsors within the Riot Games League of Legends game

Riot Games has launched a digital product for eSports on its League of Legends video game, that is, customizable banners for each regional league, announced the American publisher on 26/05/2020. These banners, visible in the game and placed in the "Summoner's Rift" space, will allow brands to appear in-game during LoL competitions.

"From the summer split, the second part of the 2020 season, fans watching the official broadcasts of League of Legends matches will begin to see eSports advertising directly in the Summoner's Rift. In the future, the leagues will begin to experiment with other unique ways to better integrate our partners and to motivate local and regional fans," explained Riot Games.

"This is our first digital product to enhance the viewing experience of eSports. We are determined to create an environment that recalls the energy of traditional sports stadiums and will continue to work on it. These banners will be visible by online spectators, but professional players will continue to see the standard Rift model during their official matches. This is an important step…