"Space for engagement with fans not at the stadium through digital technology" (B. Marty, Infront)

"I think this transition (the Covid-19 crisis) has shown us there is a lot of space for engagement with fans not at the stadium through digital technology," said Bruno Marty, senior vice-president in charge of professional sports at the agency Infront to CNN Money Switzerland on 27/05/2020.

"If (matches are) played without spectators in the next month there will again be those who are more creative by using digital technology to engage fans who are not in the stadium. This might also be through LED boards or virtual advertising. We're seeing many innovations being tested on the market that will partly compensate for the current situation," explained Bruno Marty.

"There will always be some companies that come out stronger from such a transition period. It is primarily companies who work in the digital and online space that have been able to do additional business in these times," added Bruno Marty.

"We will see an impact on how insurance companies treat such cancellations" (B. Marty, Infront)