LaLiga: the Spanish League is the sixth most powerful brand in Spain (Brand Finance)

LaLiga is the sixth most powerful brand in Spain, according to the American company Brand Finance, a specialist in the economic evaluation of brands, which published a report relayed by the Spanish league on 02/06/2020.

Brand Finance credits LaLiga with a score of 81.7 out of 100 (compared with 80.7 in 2019), which puts it two places higher than its eighth place ranking last year. "The Brand Strength Index is calculated by measuring the relative strength of brands through a balanced scorecard of metrics that evaluate areas such as marketing investment, stakeholder equity and business performance," explained LaLiga.

"LaLiga is the only sports competition to appear in Brand Finance's rankings anywhere in the world, which reflects the success of the competition's own initiatives as well as underlining the importance of football to the international image of Spain," said the Spanish league.

Brand Finance: the 10 most powerful Spanish brands (2020 report)

"We continue to…