Ligue 1 Conforama: Le Coq Sportif extends as AS Saint-Étienne's equipment supplier for 2020-2025

Le Coq Sportif has extended as the official equipment supplier of AS Saint-Étienne (Ligue 1 Conforama) for a new five-season cycle from 2020-21 (2020-2025), announced the two parties on 04/06/2020.

Le Coq Sportif will continue to benefit from the status of major partner, the first level in the club's sponsorship hierarchy. Le Coq Sportif, the club's equipment supplier during the 1970s and 1980s, once again became the equipment supplier for AS Saint-Étienne for the 2015-2020 period following an announcement on 01/04/2015. This agreement is worth between €2-2.5m per year.

The club and the French brand initially communicated about this partnership extension via their social networks by highlighting two letters written by each of the parties (see below). "As of this Thursday 04/06/2020, Le Coq Sportif is notably offering the Peuple Vert (Green people in English) the chance to leave their mark on the new AS Saint-Étienne kit. Each supporter can send a photo or video in support of the equipment manufacturer and the club. These will form a mosaic of the shirt for the official launch,…