RCD Espanyol: club "redefines its strategic business objectives" due to the Covid-19 pandemic

RCD Espanyol de Barcelona (LaLiga Santander) has decided to "redefine its strategic business objectives in response to the Covid-19 pandemic. Developing sponsorships, generating new support and offering alternative visibility are among the measures adopted," announced the Barcelona (Catalonia, ESP) club on 04/06/2020.

RCD Espanyol expects a drop in revenue due to the Covid-19 pandemic, which has claimed more than 27,000 lives in Spain, the sixth most affected country in the world as of 09/06/2020, and has interrupted the 2019-20 LaLiga Santander season for over three months. "The decision-making focus is now on adapting to the decrease in revenue, thus prioritising projects that allow the club to secure its future and continue growing in a sustainable manner," said the club.

"In terms of sponsors and advertising, the club has redirected the strategy with each one of them, implementing new worthwhile proposals based on the generation of content other than the competition by creating audiovisual pieces on social networks. We have also negotiated with LaLiga the incorporation of…