Bundesliga: PreZero (waste management) extends naming rights to Hoffenheim's stadium until 2024-25

PreZero, a waste management company belonging to Schwarz Group (Lidl/Kaufland), has extended its naming rights to the PreZero Arena (30,150 capacity), the stadium of TSG 1899 Hoffenheim (Bundesliga) based in Sinsheim (GER) "until at least 30/06/2025," announced the German club on 10/06/2020.

Following an agreement on 16/01/2019, PreZero succeeded Wirsol, a company specialised in photovoltaic power plants, naming partner of the stadium for the 2011-2019 period (Wirsol Rhein-Neckar Arena, €1.2m/season). PreZero thus became title sponsor of the stadium for the 2019-2023 cycle (€3m/season).

Schwarz Group has already been a partner of TSG Hoffenheim, via its supermarket chain Lidl, since 2016-17. Saskia, the group's mineral water brand, is a premium partner of the club (fifth level, €0.5m/ season) and the fruit juice brand Solevita has replaced Vitafit as a "service partner" (seventh level).

"TSG and PreZero have brought forward important new impetus for environmentally-friendly business practices" (TSG 1899…