SPORTFIVE: "An opportunity to reinforce where we've come from and where we plan to go" (S. Felsing)

"The acquisition via HIG presented itself as the perfect opportunity for this rebrand. Of course, the turn away from the Lagardère Group made a name change mandatory, however from an internal point, we have been already restructuring and adapting our company's strategy moving forward, before the sale process. It is an opportunity to reinforce...