Serie A TIM: Lazio, HQ Bet regional partner in Asia until 2022 + launch of WeChat and Weibo accounts

HQ Bet, a Chinese betting and entertainment company has become an official betting partner of Societa Sportiva Lazio (Serie A TIM) in Asia and a regional partner of the club in China "until 2022," announced the Italian club on 05/06/2020.

Italian football clubs have been unauthorised to sign partnerships with betting operators in Italy since the beginning of the 2019-20 season due to the 'Dignity Decree' (see below). "This is an important agreement which allows Lazio to continue on the growth path in a market, such as Asia, which is fundamental for us," said Marco Canigiani, marketing manager of the club.

The new partnership is in line with SS Lazio's internationalisation strategy, as the club also announced the launch of official accounts on the Chinese social media platforms WeChat and Weibo, as well as a Chinese language version of its website, the same day.

"Lazio is showing that it strongly wants to develop international growth. The opening of these new communication channels, among other things aims to create an even more direct link with the biancocelesti supporters all over…