Coppa Italia: Coca-Cola (beverages) acquires naming rights for the 2020 final

The Coca-Cola Company, a US beverage manufacturer, has extended its agreement with Lega Serie A and acquired the naming rights to the 2019-20 Coppa Italia Cup final, announced the body on 11/06/2020. The 2019-20 "Coppa Italia Coca-Cola" final is scheduled on Wednesday 17/06/2020 at the Stadio Olimpico in Rome (see semi-finals below).

The Coca-Cola Company, which also becomes an official partner of the body for the 2020-21 season, acquired the naming rights to the 2019-20 Supercoppa Italiana, which became the "Coca-Cola Supercup", on 17/12/2019.

The previous title sponsor, the Italian telecommunications operator Telecom Italia (TIM) had extended its partnership with the Lega Serie A and became the title partner of the Coppa Italia, the "TIM Cup", before the 2018-19 second leg semi-finals on 23/04/2019. From 1998-99 to 2017-18, TIM was title sponsor of the Coppa Italia. TIM's renewal for the naming of the Serie A TIM did not include the Coppa Italia. In 2019-20, the competition did not have a naming partner until now.

• The naming rights to the Coppa Italia and Supercoppa Italiana had…