MLS: Ciao Telecom shirt sponsor of Colorado Rapids until 2018

The U.S. telecommunications group Ciao Telecom is becoming the shirt sponsor of Colorado Rapids, which plays in MLS (Major League Soccer, the North American professional league), the franchise announced on 01/05/2014.

The five-year contract ensures the presence of Ciao Telecom on the Denver franchise's shirts until the end of the 2018 season. The agreement was negotiated by the agency Impression Sports & Entertainment.

The contract is valued at $2m per year (€1.45m). Ciao Telecom, based in Dallas, will also be displayed at Dick's Sporting Goods Park (18,000 seats). The telecommunications group is becoming the first shirt sponsor in the history of Colorado Rapids, the only MLS franchise to have never had a shirt sponsor.

Ciao Telecom logo has been on the Rapids' shirt since the 9^th matchday of MLS (1-0, with Los Angeles Galaxy) on 04/05/2014.

• Ciao Telecom is also the shirt sponsor of Reggina (Serie B) until the end of the 2014-15 season.
• Stan Kroenke owns the Kroenke Sports Enterprises group, which owns Colorado Rapids, Denver Nuggets (NBA, basketball), Colorado Avalanche (NHL…