LaLiga: a campaign to promote tourism in Spain deployed until the end of the 2019-20 season

LaLiga will deploy a communication campaign entitled "Safe Sport, Safe Tourism #SpainAwaitsYou" for the last 11 matchdays of the 2019-20 LaLiga Santander season, according to the Spanish league on 10/06/2020.

The campaign, which aims to promote Spain as a "safe destination for tourism and sport" and to support these two sectors that have been heavily impacted by the Coronavirus (Covid-19) pandemic, is being jointly organised with the Ministry of Industry, Trade and Tourism, the Ministry of Culture and Sport, the Ministry of Health and CEOE (Confederation of Employers and Industries of Spain).

"LaLiga will give global visibility to the campaign through a logo that will be seen on the competition's international broadcasts, as well as through creative pieces and posts on its social media networks (on which it has over 100 million followers), region-specific virtual perimeter advertising boards, virtualisation of stadiums and digital marketing strategies, among other initiatives," added the Spanish league.

• The Seville derby between Sevilla FC Activity: Spanish professional football…