U.S. confectionary company Mondelez becomes official snacking partner of the FFA

The U.S. confectionary company Mondelez became the official snacking partner of the FFA (Football Federation Australia) on 01/05/2014.

The multi-year agreement allows the brand to launch a communications campaign in Australian territory before the 2014 World Cup (Brazil, 12/06 to 13/07/2014). Mondelez will highlight several of its brands...