AFC Bournemouth: Vitality UK (insurance), main shirt sponsor for the end of the 2019-20 season

Vitality UK, a British health and life insurance group, has extended its agreement with AFC Bournemouth (Premier League) and become the club's main shirt sponsor for the remainder of the 2019-20 season, according to the club on 13/06/2020. Vitality has held the naming rights to the club's stadium, the Vitality Stadium (11,329 capacity), until 2019-20, since an agreement signed on 09/07/2015.

"Vitality will also use a number of its contractual matchday assets - including LED advertising and interview backdrop space - to thank and pay tribute to NHS staff and key workers for their outstanding efforts during the Covid-19 pandemic," added the club.

Vitality replaces M88 (Mansion Group), an Asian online sports betting and gambling operator, which had extended as main shirt sponsor and training kit sponsor of the club for 2019-20, on 03/05/2019. M88, a partner of the club since an agreement signed on 21/06/2017, had succeeded its parent company Mansion Group, shirt sponsor of AFC Bournemouth in 2015-16 and 2016-17.

Vitality UK is also a partner of four other Premier League clubs: Chelsea…