eSports: GameStop, Jostens, SAP and Tissot, part of the 13 partners of the 2020 NBA 2K League

GameStop (video games and electronic hardware), Jostens (souvenir manufacturer), SAP (software) and Tissot (watches) have become partners of the 2020 NBA 2K League, the official eSports competition of the NBA on the NBA 2K game, announced the body on 12/06/2020.

The NBA 2K League now has 13 marketing partners for the 2020 season, a "record roseter" for a single season. They join the brewing company Anheuser-Busch, via the beer brand Bud Light, AT&T (telecommunications), Champion Athleticwear (equipmentmanufacturer), HyperX (headsets), Panera Bread (bakery and coffee chain), Raynor Gaming (gaming chairs), Scuf Gaming (eSports equipment manufacturer), Snickers (chocolate) and Stance (socks).

The NBA 2K League, which began on 05/05/2020, is being broadcast for the first time in the United States on a linear channel (ESPN 2). The inaugural season of the NBA 2K League (2018) was broadcast exclusively on the video game streaming platform Twitch, while the second season (2019) was also broadcast on Twitch, as well as on the online video platform YouTube.

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