LaLiga Santander: Invex Banco (bank), regional partner of Real Madrid CF in Mexico

Invex Banco, a banking group based in Mexico City (MEX), has become a regional partner of Real Madrid CF (LaLiga Santander) in Mexico from 2019-20, announced the club on 17/06/2020. As part of the agreement, Invex Banco and Real Madrid will launch "a co-branded 100% digital financial product, available from October (2020)," said the club.

Invex Banco has the status of regional partner, the third level in the sponsorship hierarchy of the Madrid club. "The product looks to mark the beginning of a new commercial strategy between the two organisations in a potential market of Real Madrid's estimated 13 million fans in Mexico," added the Spanish club.

Real Madrid have already signed a sponsorship deal in Mexico with Tecate (beer brand), a contract that is due to expire at the end of 2019-20. In terms of regional banking partners, Real Madrid is also linked to CaixaBank for the Spanish and Portuguese markets and to China Citic Bank for China.

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