Stade de Reims: a new logo designed by Leroy Tremblot (agency) to redefine the club's identity

Stade de Reims (Ligue 1 Conforama) has presented its new logo and visual identity, produced by the design and branding agency Leroy Tremblot (Lafourmi), on 18/06/2020, the date of the club's 89^th anniversary.

"In order to increase its visibility and as part of the redefinition of its brand area, Stade de Reims, a historic French football club, asked the Leroy Tremblot teams to redesign its visual identity. Although the symbolism is a break from the previous identity, the elements that it consists of and the references it activates are very similar in every way. Simpler, purer and more slender, the new identity is expressed in red and white in a style reminiscent of Remoise," explained Stade de Reims, whose new graphic identity is based on flat design, a design style already used by the agency for the development of FC Nantes' (Ligue 1 Conforama) logo which was presented on 23/05/2019.

This new visual identity is accompanied by a new brand signature, moving from "Institution de Football" (Football Institution) to "Maison de Football" (Home of Football), a slogan that "endorses the…