Ligue 1 Uber Eats/Ligue 2 BKT: LFP launches new visual identities for the 2020-21 season

"New season, new story, new identity!" announced the LFP which presented "with the arrival of new title partners (Uber Eats for Ligue 1 and BKT for Ligue 2), the new visual identities for the 2020-21 season of the professional championships" on 19/06/2020.

Uber Eats, a meal delivery application and subsidiary of Uber, a mobile application that connects independent drivers with passengers registered on the platform, official partner of the LFP since 2019-20, has become the title partner of the French championship for two seasons (2020-2022), which will be known as "Ligue 1 Uber Eats" announced the LFP on 12/06/2020. Uber Eats succeeds Conforama, a French group specialised in the distribution of furniture, decoration, household appliances and electrical goods, as the title partner of Ligue 1, which was named the "Ligue 1 Conforama" for the 2017-2020 cycle after an agreement on 20/04/2017.

• Balkrishna Industries Ltd., an Indian off-road tyre manufacturer, obtained the naming rights to Ligue 2 from 2020-21 for four seasons, or until the end of 2023-24, 15/01/2020. BKT succeeds…