Serie A TIM: AC Milan presents a new website as part of the club's digital transformation

AC Milan (Serie A TIM) has launched a new version of its website (www.acmilan.com) as part of the club's digital transformation plan, on 18/06/2020.

"In the constantly developing sector of technological innovation, AC Milan upgrades and offers its stakeholders a renewed web platform to meet the needs of the global fan base and of the sponsors, by synchronising communication and commercial expectations," explained the Milanese club.

"In the digital ecosystem, the website plays an important role serving our global fan base. It is the access point for ticketing and merchandising as well as the club's information tool. We mainly focused on the look & feel, making the visual aspect consistent with the graphic style introduced at the beginning of the (2019-20) season (see below)," said Lamberto Siega, marketing and digital director at AC Milan.

"New website - an evolution of fans' experience rather than a real revolution" (L. Siega, AC Milan)

• "We have made the browsing experience easier…