Rugby: an economic impact of €5.3bn for Japan from the 2019 World Cup in Japan (EY)

The domestic economic impact for Japan of the 2019 Rugby World Cup is estimated at ¥646.4bn (€5.3bn), "a record for the Rugby World Cup", according to a study on the economic impact of the 2019 World Cup in Japan, conducted by the firm EY and published on 24/06/2020.

"Rugby World Cup 2019 inbound visitors spent ¥686,117 (€5.687) 4.6-times more than the ¥147,907 (€1.226) in consumption by 2018 inbound foreign travelers. Compared to 2018 inbound foreign travelers, consumption per person per night was approximately 1.7 times higher, and average length of stay approximately 2.7 times longer," reads the study.

"Rugby World Cup 2019 was the first time the tournament was played in Asia, and it achieved a ticket sell-out rate of 99%, the highest ever in Rugby World Cup history. A total of 1.72 million tickets were sold, underscoring that Rugby World Cup is one of the world's most popular major sporting events (see below)," stated EY in its study.

Japan 2019: key figures

1.137 million fans welcomed in fan zones